If you're wondering whether things are different here, the answer is Yes! We updated our logo to reflect our expanded shop and our mission here at Wearing Conscious.
What Does the New Logo Mean?
The new logo is based on a simplified compass rose with stars, representing a connection to the earth and navigating in the direction of our mission to support small, local, and eco-conscious brands. The compass rose is also pointing to stars, which were used in traditional navigation, particularly when crossing the oceans.
We view the brands and products we've chosen as essential stars, providing unique value in the skyscape of online shopping.
Changing How We Think About Shopping
Stars are also a nod to conscious thinking and reflection of our place in the Universe. Throughout time, the stars have inspired countless individuals, navigators, communities, and societies to orient themselves and tune out other celestial noise that may be confusing or disorienting.
We invite all of our users to pursue a different way of thinking, particularly about how we view shopping and buying material things. The landscape of shopping has grown into an unsustainable quest for consumption and viewing possessions as cheap and disposable, easily replaced without regard to the impact on the Earth at the end of the item's life cycle. Here, we show how every purchase supports a small brand or creator, based locally in the U.S.A. and working at fair wages, creating high-quality items in small batches or even made-to-order to avoid excess production waste.
Why Did the Other Logo No Longer Fit?
Previously, Wearing Conscious was focused on sustainability in the fashion industry exclusively. We still offer a selection of secondhand and refurbished items as well as eco-friendly new options, and now we have expanded that philosophy to many other categories.
Wearing Conscious now offers a curated selection of products such as art, home goods, bedding, jewelry, personal care, and self-care items. Our previous logo focused on fashion, and we felt that it no longer encompassed the lifestyle brand we have become.
Mindful Shopping, Reimagined
While we love making sales, we encourage mindfulness in shopping on the Shop Conscious part of our site. Think about whether you need a specific item, and if you were going to purchase it anyway.
Because of our commitment to specific types of products, we do not carry ultra-cheap imported goods, which alone will give some users a natural pause before purchasing. On the other hand, if you need something and were going to purchase it anyway, Wearing Conscious guarantees that you will get the full value for every item we offer, at any price point.
If you're more curious about mindful shopping, we encourage you to read our blog post about the Buyerarchy of Needs.
Happy shopping everyone!
